Running Out of Time.

I talked in my last post about publications needing to move along with digitization. With technology only advancing in its superiority, print media is becoming harder and harder to stand by as a primary source of income for businesses. To fight rapidly decreasing revenues, Time Inc. has been looking to sell off many of its print publications off to other publishers. In an attempt to focus on what they do better, film and television, many big name magazines were supposed to be sold to publisher Meredith. This did not happen, though.

Time Inc. Is Up for Grabs

The company's annual revenue of $28.7 billion is nothing to scoff at, but it has been shrinking recently, in large part because of the digitization of the industry. With so many prestigious publications to their name, it's tough to single out any as worthy or safe enough for an attempt at going digital.

Though the deal with Meredith fell through, Time Inc. is still looking to sell off their publications at some point this year. As long as their other areas of focus stay profitable throughout the year, holding onto this division should not be an issue for the company.

However, it's my opinion that they should hold on to at least a few of their big names, such as Time, Fortune, and Sports Illustrated. Each of these publications has a wide viewership that can be targeted easily, especially with the name recognition that each has. Frequency of publication varies between each, but a devoted effort to transitioning these titles to the online world could prove worth the effort. Prices for annual subscriptions would not have to come down too much, since consumers would be receiving the same amount of content, and the margin for producing it all would skyrocket. Overall, it could make an already-extremely profitable company even more rich.