To keep it as simple as possible, Facebook is social media.
This isn't to limit the idea of social media to only the networking giant, but to suggest that recognition of one idea brings about concurrent recognition of the other.
When the average person thinks of basketball, they think of the Los Angeles Lakers.
Baseball? New York Yankees.
Football? Dallas Cowboys.
There's a metaphorical poster-boy for every major concept. As long as the brain continues to operate under the idea of association, this will always hold true.
Many platforms of social media have emerged since Facebook gained in popularity. Twitter, Foursquare, Pinterest, Tumblr, GetGlue, and many others offer users very unique and specialized experiences, ranging from location-sharing to virtual window shopping. However, over and done with are the days of competition between these various brands of social media. You can post onto Foursquare, Facebook, and Twitter from GetGlue. Pinterest has a share option that links to Facebook and Twitter, as well. At this point in time, you can even link your Myspace and Facebook together.
There isn't some secret crusade by the social media heavyweights to increase the reliance on their brands by their users. Those in charge have just come to realize that, as much as their users are loyal to them, an Internet user takes pride in having freedom of opinion. They want the ability to hold membership with a variety of social networks, even if just to have the ability to do so. Whether they exercise this ability is irrelevant.
As various brands in social media pave the way in doing so, their users mirror them by linking one account to another and providing even more evidence supporting the importance of feasibility in the usage of their services. After all, people only ever want to do one thing.
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